Blog
Notes for founders.
Practical thinking on fundraising, building and the early decisions that shape a company.

Five things we look for in a first meeting
What tends to make a first conversation with us go well, and how to prepare for it.

How much should you raise?
A simple way to size your round around milestones and runway, instead of a number that just sounds right.

SAFE or priced round? A plain-English guide
The two most common ways to raise early money, how they differ and how to think about which one fits your round.
